Hornady makes target shooting and hunting rounds as well as self-defense loads. In 1990, the Hornady XTP (which stands for Extreme Terminal Performance) won the industry's Product Award of Merit 1990 from the National Association of Federal Licensed Dealers. The company was the primary developer of the .17 HMR and .17 HM2 rimfire cartridges, increasingly popular for small game and vermin hunting. Hornady has worked closely with firearms maker Sturm, Ruger on the development of the new line of Ruger cartridges including the .480 Ruger, .204 Ruger, and .375 Ruger.